The Cowboy Electric Bike Brand

Cowboy is a European company that has made a significant impact on the electric bike market with its innovative and stylish urban electric bicycles. Founded in 2017 and based in Brussels, Belgium, Cowboy has quickly become known for its minimalist design, smart technology integration, and focus on enhancing the urban commuting experience.

Cowboy electric bikes stand out in the growing e-bike market for their combination of style, smart technology, and performance. They cater to urban riders looking for an efficient, enjoyable, and eco-friendly way to navigate the city. With ongoing innovations and a commitment to quality, Cowboy continues to be a leading choice for commuters and e-bike enthusiasts alike.

Where to Buy a Cowboy Electric Bike

Cowboy has launched a retail partner network, allowing the purchase and maintenance of Cowboy bikes at local bike shops throughout Europe. The Cruiser can also be tested in-store through the test rider network, which can be booked via their website.

Key Features of Cowboy Electric Bikes

There are several features of Cowboy electric bikes that cause them to stand out from other e-bikes.

Design and Aesthetics

The bikes feature a clean, frame-integrated battery and a nearly invisible drivetrain, creating a look that sets them apart from more traditional e-bikes. The design ethos is one of simplicity and elegance, appealing to urban riders who value both style and functionality.

Smart Technology Integration

One of the standout features of Cowboy e-bikes is their integration of smart technology. Each bike is equipped with built-in sensors and connects to the Cowboy mobile app, offering features such as GPS tracking, theft detection, and remote troubleshooting. The app also provides navigation assistance, ride statistics, and battery status, making it a central component of the Cowboy riding experience.

Performance and Handling

Cowboy e-bikes are designed for the urban environment. They offer a smooth and responsive ride, with automatic transmission systems that adjust to your riding speed and style. The bikes are lightweight compared to many other e-bikes, enhancing maneuverability and ease of use in city settings. The electric assist is intuitive, providing a natural boost that complements the rider's effort without overwhelming it.

Battery and Range

The integrated battery design contributes to the bikes' sleek appearance and is also efficient, offering a range that suits the needs of urban commuters. While the exact range can vary depending on the model and riding conditions, Cowboy bikes are designed to easily handle daily commutes and errands around the city on a single charge. The battery is removable in some models, allowing for convenient charging.

Safety Features

Safety is a key consideration in the design of Cowboy e-bikes. Integrated front and rear lights improve visibility in urban traffic, and the app can offer real-time alerts about the bike's status and any potential issues. Some models also feature hydraulic disc brakes for reliable stopping power in all weather conditions.

Cowboy Electric Bike Models

There are three Cowboy electric bike models currently on the market:

Cowboy Classic

Price: Starting from €2699

Overview

Building on the success of the Cowboy 3, the Cowboy Classic introduces several upgrades and new features to enhance the urban riding experience further. It retains the sleek design and smart features of the previous model but with improvements in comfort, performance, and connectivity.

Potential Riders and Use Cases

The Cowboy Classic is designed for individuals seeking a low-maintenance, exercise-friendly e-bike with a removable battery and a budget of up to £3,000. It's ideal for urban commuters and weekend riders who appreciate style, performance, and minimalism.

The Cowboy Classic offers a dynamic and natural riding experience, with motor assistance that feels like an extension of the rider's effort. The app's navigation feature discovers new routes and shortcuts, enhancing the urban cycling experience.

Key Features‍

• ‍Improved Ergonomics: A comfortable riding position, suitable for longer urban journeys.‍
• Removable Battery: The Cowboy Classic features a removable battery, making it easier to charge wherever you are.‍
• Upgraded Tires: The Cowboy Classic comes with puncture-resistant tires, providing better durability and reducing the chances of a flat tire on your commute.‍
• Weight: Approximately 20 kilograms with accessories.‍
• Battery: A 10 amp, 360 watt-hour battery offers a range of about 43 miles per charge. Includes a backup battery for GPS notifications in case of theft.‍
• Tires: Custom-designed 47mm puncture-resistant tires suitable for urban environments.‍
• Maintenance: Features like the Gates carbon belt transmission and hydraulic disc brakes ensure low maintenance.‍
• Motor: Provides 45 newton meters of torque from a 250-watt motor, capped at 15.5 mph in the UK and Europe, with an uncapped speed of 30 mph in the US.‍
• App Integration: The companion app offers navigation, weather notifications, battery life, air quality information, and integration with health and fitness services.‍
• Smartphone Integration: The new model features a built-in Quad Lock mount, allowing riders to securely attach their smartphone to the handlebars for easy access to the Cowboy app while riding.

Recommendation

The Cowboy Classic offers good value for its class, especially for those seeking a stylish, European-designed e-bike.

Cowboy Cruiser ST

Price: Starting from €2699

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Overview

The Cowboy Cruiser ST is a step-through version of the Cowboy Classic, designed to offer even greater accessibility and ease of use. It shares many of the same features as the Cowboy Classic but with a frame design that makes it easier to mount and dismount. This model is particularly appealing to riders who prioritize convenience and comfort, especially when navigating stop-and-go city traffic.

Like all Cowboy's e-bikes, the Cruiser ST has a minimalist design that omits unnecessary components like a traditional gear system or visible wiring.

Key Features and Specs

• ‍Design: The Cowboy Cruiser ST minimalistic design hides screws and joints, offering a sleek, futuristic look, enhanced by unique front and rear lights. ‍‍
• ‍Adjustability: While not as adjustable as some bikes, it accommodates riders from 5'3" to 6'3", suitable for a wide range of body types.‍
• Accessories: The bike's cockpit design includes wireless charging for smartphones.‍
• Tires and Brakes: Custom tires are designed for durability and comfort, with unique valve stems that may differ from what some users are accustomed to. The brakes are sensitive and powerful, contributing to a safe and comfortable riding experience.‍
• The App: The Cowboy app is central to the bike's usability, offering navigation, bike settings, and social features. It resembles the Tesla app in functionality, enhancing the bike's modern and tech-forward appeal.

Recommendation

While the Cowboy Cruiser ST is fairly expensive compared to some other electric bikes, its design, customer support, and the comprehensive app justify the cost for those valuing aesthetics, lightweight design, and a seamless user experience.

Cowboy Cruiser

Price: Starting from €2699

Overview

The Cowboy Cruiser is designed based on feedback from Cowboy users who desired a more upright and relaxed riding position, akin to Dutch bike models.

The Cruiser offers the most upright and relaxed riding position among all Cowboy models, featuring a distinctively raised and more curved handlebar, comfort grips for natural hand resting, and a wider saddle for enhanced comfort during rides.

Key Features‍

Emphasizing comfort, the Cruiser weighs only 19 kilograms and includes features like a wireless phone charger in the cockpit, a removable battery, a carbon belt, fenders, and puncture-resistant 47mm Cowboy custom tires.

The Bottom Line

Cowboy electric bikes stand out for their innovative integration of technology, stylish design, and focus on rider experience. They cater to the needs of modern urban cyclists looking for a reliable, efficient, and enjoyable way to navigate the city. With ongoing advancements in e-bike technology and a growing emphasis on sustainable urban mobility, Cowboy is well-positioned to continue its growth and popularity among e-bike enthusiasts.